Cambridge, Ont. (Coquette International Inc.) – Coquette has unveiled changes made to Coquette.com that will simplify the website and create a more unified look for the company’s rebranding initiative.
The recent website changes coincide with the 2012 Main Collection photo shoot to rebrand the image of Coquette. The shoot which took place over the summer of 2011 looked to reintroduce Coquette in a more fashion forward approach. The website now features wider and larger images throughout that serve to establish a cleaner more effortless design concept. Several functions have been updated and added to make the retailer’s experience more effective. The homepage now boasts a mobile optimized slider to highlight several media shots while an upgraded search engine allows users the ease of navigation. The site now showcases the new Coquette image that better represents where the company sees itself today.
“The design is quite elegant and simple, yet it remains fully functional,” explains web designer Shawn Steinman. “With larger images the site becomes more of a media site catering to our retailers successfully and in a much more valuable manner. We were able to increase the quality of site navigation to produce a more user-friendly location.”
The site loads faster through CSS upgrades and possesses the new 2012 Main Collection images and lines. The new design’s visuals offer a more fashion forward appeal and attractiveness that encourage clients to explore the most recent Coquette collection. The creative design of the lingerie and layout of the photo shoot were to evoke a sense of class and elegance to the line. The lingerie manufacturer looks to rebrand itself through a modern spin that better represents the quality and innovation of its pieces. The modifications present the Coquette product in a format and reflection that is representational to the name and perspective that the company now associates with. In upgrading the website to also promote this rebrand the company looks ahead to transferring this image to the rest of its collections.
“The site is a constant work-in-progress. We seek new ways to tweak the site for effectiveness and functionality and continue to upgrade pages for their visual effects and design. Our goal is to provide a memorable, positive and engaging online experience for our retailers and the general public that will encourage them to revisit our website,” said Steinman.
Coquette is eager to share these changes with their retailers, and encourages people to visit the site and check back for exciting news and developments coming in 2012.
COQUETTE INTERNATIONAL INC.
Coquette is an international distributor of lingerie and costumes founded in Canada. Since 1979, the company has delivered high quality collections that entail diversity of styles while captivating a realistic feminine appeal.
Coquette has become the largest manufacturer and wholesaler of lingerie in Canada and has expanded into the international market as a major distributor of intimate apparel, serving over 64 countries.
What makes Coquette unique is the diversity of styles featured in its collections that fit any lifestyle, occasion, figure or taste. Coquette is proud to offer delicate and uniquely designed lingerie in its collections, ranging in styles from romantic to risqué.
Coquette’s Main collection is comprised of a wide variety of lingerie styles, including a full bridal collection, club, lounge and novelty wear.
Coquette’s Masquerade Collection is comprised of Halloween and special occasion costumes. Unique to Coquette, the collection also features role-play costumes which are costumes that include an interactive element with sexy lingerie underneath.
Coquette’s Darque Collection is comprised of an array of sleek, stylish club wear with a playful fetish flare.
The Holiday Collection includes Christmas, Valentine’s Day and New Years themed lingerie, available in holiday colors and a variety of styles.
For more information on Coquette and its products, visit us online at www.coquette.com.
Media and Public Relations Coordinator
Coquette International Inc.
Office: (519) 623-9881 ext.288
Mobile: (519) 591-7824