Press Releases

Coquette Upgrades Retail Stores with Sophisticated Durability

Cambridge, Ontario – June 11, 2010 – Coquette International always knew that a little satin can go a long way. So why not bestow the very hangers that support and display their beautiful satin and lace garments with the same material quality? Coquette is pleased to provide their retailers with new satin padded hangers to use for their Coquette displays.

"Although it may seem like a minor detail, the lush lingerie hangers will alter the atmosphere of retail stores that carry the Coquette brand, and customers can bring home a little piece of luxury with them for their own lingerie collections," says Marcus Horea, Coquette's VP of Sales and Marketing. "We want Coquette's display accessories to mirror the quality of our products."

Coquette's upgrade of the traditional wooden hanger is padded with luxurious black satin and adorned with unique Coquette bow. Padded hangers help keep the shape of delicate garments over time while maintaining a sophisticated appeal. To lend durability, the wooden frame of Coquette's new hangers will not break under the stress of heavier garments and include moveable and sturdy hooks.

There are two variations of Coquette's new padded hangers. One has a standard flat base with discreet metal shanks near each end of the hanger which prevents garments with straps from slipping off. The second has the same base but with metal clasps attached below it, ideal for small garments without straps.

Retailers will receive the satin hangers with new orders on select products, starting with the upcoming Holiday 2010-2011 catalog. For more information, email: home@coquette.com, call (519) 623-9881, or visit www.coquette.com.

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Contact
Melissa Hanans, Public Relations Coordinator
Phone: (519) 623-9881 Ext. 288
E-mail: pr@coquette.com

Get the Celebrity Look for Less at Coquette

Cambridge, Ontario – May 27, 2010 – Hollywood's "it" girl, Miley Cyrus shows off her high fashion sense in her newest music video, "Can't Be Tamed", wearing a dramatic silver scale corset with a $25,000 price tag. The corset is made up of 2,400 metal pieces, accented with a dress made of peacock feathers. Coquette International offers the luxurious style of the stars without the exponential cost.

"A lot of our inspiration comes from what celebrities are wearing because they define what is "in" and creates a demand for certain styles," says Ashley Davies, designer at Coquette. "Everyone wants to look like a celebrity, and our designs give the look but for a more convenient price."

Coquette's Main Collection defines luxury with its stunning corsets, chemises, and baby dolls to name a few. With fashion forward styles in mind, Coquette chooses the highest quality materials to garnish their collections.

"The black polka dot mesh corset is definitely our best seller. It combines fun with sophisticated style. We also offer black satin gloves to complete the look and give it the celebrity appeal," says Marcus Horea, VP of Sales and Marketing at Coquette.

Known for its corsets, Coquette's 2010 Main Collection is adorned with rhinestones, satin and lace. All Coquette customers can live in the lap of luxury since most of their corsets have adjustable straps and lace-up back to flatter any size or shape.

For more information, email: home@coquette.com, call: 519.623.9881, or visit www.coquette.com.

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Contact
Melissa Hanans, Public Relations Coordinator
Phone: (519) 623-9881 Ext. 288
E-mail: pr@coquette.com

Coquette Taking Costumes to a New Level

Cambridge, Ontario – May 18, 2010 – From secret agents to race car drivers, Coquette International can help you become anyone you want with their upcoming Masquerade 2010 collection. This line will be available in stores July 2010 and features hundreds of costumes for men, women and coordinating couples. In addition to their new styles, Coquette is taking costumes to a new level, giving customers the option to design their own.

New to this year is the make-your-own-costume section where customers can create their own designs by pairing their choice of Coquette clothing and accessories. Since most costumes come with all the coordinating pieces, Coquette is taking a new angle by offerings some tops, bottoms and accessories separately.

"We want to give people choice with their costumes and have the chance to be unique at their costume parties. Those who want something different can channel their creativity and pair their favorite corset with an army inspired skirt for instance," says Elaine Carson, Coquette's senior designer.

Also this year, Masquerade has a selection of new role play costumes meant only for the bedroom, including the new Prep School Girl. Alternatively, if you want to go out on the town, Masquerade offers new and original styles of costumes inspired anywhere from day jobs to fairy tales.

"We are very excited to launch these new costumes in our 2010 catalog. Coquette is expanding the definition of sexy by introducing unconventional women's costumes, such as lumberjacks and construction workers, while maintaining the beauty of femininity," says Marcus Horea, VP of Sales and Marketing for Coquette International.

This new line is not exclusive to women and Coquette remains unique by including men in their costume collections. Plus sizes and accessories are also available.

To find out more about the Masquerade 2010 catalog, please visit www.coquette.com, email: home@coquette.com or call.

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Contact
Melissa Hanans, Public Relations Coordinator
Phone: (519) 623-9881 Ext. 288
E-mail: pr@coquette.com

Miss USA Pageant is Breaking All the Right Rules with Recent Lingerie Photo Shoot

Cambridge, Ontario – May 12, 2010 – The controversy surrounding the scantily clad lingerie photo shoot of this year's Miss USA contestants is not only making headlines, but is also making us revisit the debate on the portrayal of women in society. Those who have voiced their opinions against the racy photo shoot claim that the images reinforce the objectification of women, making the pursuit for female equality to be in vain. Coquette International, Canada's largest manufacturer of intimate apparel, finds that this opinion ignores the main point; lingerie empowers women.

"Lingerie shouldn’t be controversial, times are changing and women have come a long way," says Catherine Horea, Senior Vice President of Coquette. "Women in the past were more conservative and never dared to show themselves publicly in lingerie, but now it's a form of liberation; women are empowered to show their true selves. The confidence exuded in the Miss USA photo shoot demonstrates that women can be just as powerful and beautiful at the same time."

The Miss USA photo shoot is modernizing the traditionally conservative pageant where women are judged on their poise, talent and beauty. Coquette supports the photo shoot and the new direction of the Miss USA pageant to conform to present times. It is empowering for women to celebrate their bodies and break the social mores surrounding gender roles.

Coquette offers hundreds of beautiful and luxurious lingerie styles with the objective to make women feel powerful, and above all else, to feel comfortable with themselves and look as sexy as they feel.

For more information on Coquette or to request a catalog, email home@coquette.com.

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Contact
Melissa Hanans, Public Relations Coordinator
Phone: (519) 623-9881 Ext. 288
E-mail: pr@coquette.com

Pop Culture Increasing Lingerie Sales 30 Percent

Cambridge, Ontario – May 10, 2010 – As the second installment of Sex and the City prepares to hit the silver screen on May 27, lingerie sales are growing alongside ticket sales. Popular culture has had a positive influence on the intimate apparel industry in the last year because of the mass media trend of showcasing 40-somethings living fabulous and independent lives. Anything the Sex and the City girls touch turns into gold, and lingerie is no exception.

"Our lingerie sales alone have increased 30 percent since 2008 and Coquette overall has had sales increases of 15 per cent", says Marcus Horea, VP of Sales and Marketing for Coquette. "We have noticed that this increase could be attributed to women 35 and older who are purchasing more lingerie, becoming our largest consumer demographic."

Sex and the City's widespread success has generated many more television shows and movies like Cougar Town, depicting older women as youthful and single, challenging conventional gender roles. "Women today feel empowered to dress sexier while still asserting themselves in society, particularly in the workforce. These new shows portraying women over 40 as independent and fashionable has encouraged their viewership to pursue this lifestyle. Lingerie is a large part of feeling sexy, no matter your age" says Elaine Carson, Senior Designer at Coquette.

The demand for lingerie amongst women over 40 is a definite market trend and Coquette offers styles for any taste, age or figure. For more information on Coquette's collections, or to request a catalog, visit www.coquette.com, call 519.623.9881, or email home@coquette.com.

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Contact
Melissa Hanans, Public Relations Coordinator
Phone: (519) 623-9881 Ext. 288
E-mail: pr@coquette.com